As the Creative Lead Photographer for GoPro, I pioneered the look and feel of POV photography in media and helped refine a brand identity through consistent imagery in an entirely new genre of action sports and advertising. Currently the Head of Photography at Light Labs Inc, in the emerging field of computational imaging and technology solutions for mobile devices, autonomous driving and security.

I specialize in creating content from emergent camera and imaging systems, working across engineering and marketing teams to bring products to market and establish a brand, through cultivating a visual identity and intimate understanding of the hardware.

Based in San Francisco, California; I have been a habitual street photographer for almost two decades and maintain an interest in photographing select automotive and architecture subjects for clients; documentary-editorial publications, and enthusiasts alike.